Instagram gives you a total of 150 characters in your profile bio. Instagram is growing currently faster than any other social media network so, this is very important when it comes to receiving more views for your business profile. Your Instagram bio creates the first impression for the users who visit it.
You want people to know what your business is all about and what it offers. Make sure your bio highlights your brand personality and tells exactly what your target audience wants to hear. In it, you can add a link to your website or another profile and people will be more likely to click that link. Therefore, this sends you more possible engagements for your other social profiles.
Start with your name for your business, choose the category the business falls under, and then add a keyword that will make it easier for people to find you within your industry. Your username needs to be your business name as well so people can find you quickly.
For businesses on Instagram, it’s important to make your profile a “Business Profile,” this allows you to add contact information for your brand. People won’t know your representing a business if you don’t change your profile to this setting.
Adding the call of action in your bio is crucial. This gets your consumer to do exactly what you want: whether it be clicking on your website, viewing a product, or viewing a linked social network.
Make sure to do all of these things, and you will have a successful Instagram bio 🙂