Know your target reader:
Find out who your target audience is, and what social media channels they use. Those platforms are where you will post your blog content.
Determine the traffic potential of the social networks used:
The most general platforms to use are Facebook, Twitter, Pinterest and LinkedIn. The results of blog posts depend completely on your target reader. If you are targeting professionals in the business world, you will post blog content to LinkedIn. If your audience is a more visual audience, you will use platforms like Instagram or Facebook. Once you begin blogging on these social media platforms, you will find a specific network that brings in the most traffic from your blog. Through analytics, you can watch your bounce rate on posts to see who opens up your blog but, immediately bounces off. Segment out social media channels that donâ€™t work.
Create Intriguing Content:
Your content needs to be cool and sophisticated so people will share it to their social channels which brings awareness to your brand. Sharing your businesses blog on your own social profile will help expand brand reach. People wonâ€™t just share any content; you have to make it stand out. The way you present your content, matters. Create a shocking title for your blog to make it pop to your target audience. Add images as well. More people will click on it if there is an image, people love visuals.
Add subheadings to break the page:
Formatting is important for blog posts. Donâ€™t make your content one large, never-ending paragraph. People wonâ€™t want to read it. People skim through content most of the time before they actually take the time to fully read it. Whatever you can do to keep the readerâ€™s eye needs to happen so they will actually stay active on your blog. Use bullet points because they are easy to skim through.
Optimize for SEO:
Make sure to add a proper meta title, meta description, and optimize for focus keyword. Use related keyword variation and interlink content. Make sure your SEO title is under 60 letters. Make sure all your external links open in a new window. Donâ€™t forget to add image credits and sources to each post.
Add a clear call-to-action:
Make this distinguishable. Your blog readers need to do exactly whatever it is you want them to do visit your website, follow you, read your post, share your post, etc. Get them to do it.
Follow through with these steps by creating your blog with between 600-1,000 characters. The shorter, the better.