There are a few questions you should ask yourself when it comes to reviewing your overall social media insights:
- What does my target audience actually care about?
- What does my niche struggle with?
- What is trending in my industry?
- What trends are currently driving sales?
- Who are my main competitors?
- How do my products compare to my competitors and how are they different?
- How are my competitors using social media?
Depending on what your business goals are, you need to determine what to measure on your social media.
Things you need to measure:
- Social Media Awareness: this is all about the eyeballs viewing your content. You need to track brand reach or impressions for each social media platform.
- Social Media Engagement: this refers to the interaction that others take with your social media content. You need to track your likes, comments, or retweets to see how often people engage with your content.
- Traffic to Your Website: you want to track how many clicks you get to your website.
- Email List Growth: how many people are signing up for your newsletter coming from social media?
You need to track your social media metrics. You can find this data within the separate social media platforms themselves.
You can look under Insights for metrics to see your page views, page likes, reach, and post engagement. You can then export your data into a spreadsheet to keep up with your overall social marketing progress.
You can go to Twitter Analytics and view a graph that shows your daily impressions and engagement. You can also download this data into a spreadsheet to keep.
There is a feature called Pinterest Analytics that gives you several options for seeing the different metrics online. You can view impressions and engagement for all your pins both website leading pins and third-party pins.
Using these tools offered through each platform is very useful when trying to gain an understanding of your audience and what they want.