Interested in learning how to make your pins pop up in audience search results? All you have to do is this:
- Use hashtags in pins! Pinterest hashtags can be set up within each individual pin description, and clicking on the hashtag takes you to the general search bar for any pin with the same hashtag. Donâ€™t use more than 20 hashtags per pin. On each pin, hashtags will help your company’s intended audience locate the information that will meet their wants/needs. Hashtags on Pinterest work just as they would for a search engine, and will expand your audience reach.
- Create pin to work for visual searches! Make sure your pins appeal to the overall Pinterest audience. You want pins to be appealing (this is how you get your content repinned). The better the quality/ resolution of the pin, the better the consumer experience.
- Consider ratio of text overlay to the image: the smaller the text, the more your content will succeed. Remember, Pinterest is an image search engine. Keep your audience intrigued.